The voice of the Member

Why are so many decisions made with insufficient information?

Even though much talk exists about becoming member-centric and about fact-based decision-making, few organizations really capture the concepts. Here are some ways to incorporate the voice of the member into an organization’s management by fact approach.

Voice of the Member (VOM)
Voice of the Member is our term to express the use of the concept more widely known as Voice of the Customer (VOC) which Wikipedia defines below. In our opinion, the major exception is that within services such as an association offers there is frequently so much ongoing change that the process needs to become dynamic and not a one-time event.

Voice of the Customer (VOC)
“A term used in business to describe the process of capturing a customer's requirements. Specifically, the Voice of the Customer is a market research technique that produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. Click here to read more.

Member Needs Analysis
A core objective for every successful organization is to align its offers with the needs of its target market. When it comes to associations, this concept is not as simple as it may seem at first. To provide information that can be used strategically and tactically, we have developed a method to conduct a member needs analysis designed to produce information usable at strategic and tactical levels. Click here to read more

Member Satisfaction Programs that Work
Much in the same way that it is necessary to track revenues and expenses through an accounting system, it is essential to monitor the health of future revenue, future cost of marketing, and equity in customer relationships. But how do you structure a member satisfaction and loyalty feedback management system that works? Click here to read more.

Targeting Success
Truly successful targeting of offers and services addresses the needs of the prospective customer and delivers an offer that speaks of the organization’s strength. The key to achieving success in targeting offers and services is also dependent on a cohesive market strategy. What are the steps to implement successful targeting of services that meet the needs of the membership? Click here to read more

About EurekaFacts
At EurekaFacts we specialize in bringing you the voice of the member so you can maximize opportunity. As an emerging leader in the field, we have built a strong capacity to assist membership organizations capture information, analyze it, and distill it into the Smart Membership Information: Insightful, relevant, accurate, and on-target. Through our focus on membership research and analysis we deliver superior value. Our areas of expertise in membership survey research, precision marketing, and predictive/advanced analytics are supported by a team of experts ready to deliver effective and cost-efficient insight.