Unique Hispanic Demographic Segmentation System Launched

Seg-men-tosSM by Eureka Facts is the first precision marketing tool for marketers who target Hispanic consumers

ROCKVILLE, MD – FEBRUARY 27, 2008 – Eureka Facts announced today the release of
Seg-men-tosSM – the first Hispanic demographic segmentation system in the market that will allow users to know Hispanic consumer markets in detail. Eureka Facts is a marketing analytics and research firm, provider of actionable marketing information.

“Hispanics are the largest minority in the US and a diverse population, too, so to reach them effectively a targeting tool was desperately needed. Segmented approaches to target those with similar acculturation, affluence, life stage cultural background, and geographic concentration is essential for success, but until now there were no tools to help marketers”, said Jorge Restrepo, Eureka Facts CEO & Principal Researcher.  

“By knowing how to identify and quickly use the distinct demographic attributes of Latinos -market by market and zip code by zip code - marketers and strategic communicators can now target the right audiences and craft their message to the fragmented Hispanic market in the U.S. Seg-men-tosSM offers a complete profile of most Hispanic households, giving organizations the data they need to reach defined sub segments and improve or initiate customer relationships”, Restrepo said.

Hispanic demographic data sets that are easily loaded to a workbook, customer profiling services, direct marketing lists, market reports and custom surveys are some of the forms in which the
Seg-men-tosSM system is delivered. Pricing for the new system single user license starts as low as $895. “This is a great tool and one of a kind so we believe we should make it available to as many people as possible”, says Restrepo. Additional information is listed at www.hispanicsegmentos.com.

Developed from a sample of 150,000 Hispanic households, Seg-men-tosSM provides demographic and lifestyle information on the more than 12 million households that make this segment. The segmentation system features 9 segment groups, allowing marketers and communicators to reach this segment with precision. Each segment ranges from 2-5 million people with similar characteristics such as language preferences, affluence, geographic region, cultural heritage and life stage.

Seg-men-tosSM, the first ethnic market segmentation of its kind, is modeled after popular segment clustering systems such as Claritas’ Prizm and ESRI’s Community Tapestry. It provides the essential reports, charts and maps using the effective Who, What, Where and How sequence to analyze behavioral profiles, lifestyle correlations, market potential, target concentration and media preferences.

“There is nothing else in this market space” says Kathy Gambee, ESRI Business Partner Manager at ESRI, a leading provider of geographic and demographic information systems. ESRI has agreed to provide population projections to make the segmentation system even more effective.

About Eureka Facts (www.EurekaFacts.com)

Eureka Facts, a market research and analysis firm specialized in geo-demographic profiling, and customer segmentation with through understanding of the Hispanic market. The private-held company established in 2003 serves clients throughout the United States from its headquarters in Rockville, Maryland. Eureka Facts provides insights to support targeted communications, program evaluation, strategic decisions and data-driven tactics. EurekaFacts, LLC is an approved US SBA 8(a) program participant, a certified Hispanic-owned US SBA SDB firm and a GSA Schedule contract holder for marketing research and analysis services.