Marketing Metrics & Insight Services

With our expertise in marketing, market analysis, and project management,  EurekaFacts provides robust solutions in the marketing metrics and insights arena. We work with client marketing teams and with our partnering marketing agencies to support insight and measurement projects toward formative research, execution maximization and campaign evaluation of integrated marketing solutions.

Eureka Facts, LLC provides insight and data-driven marketing guidance to support highly-targeted campaigns. Our expertise in marketing sciences, survey research, econometric modeling and multivariate analysis serve as strong foundations for our services:

	Needs analysis
	Customer profiling and segmentation
	Branding attributes / perceptions and branding structure
	Loyalty programs, affiliation and affinity
	Pricing and demand optimization
	Cross-sell/up-sell optimization
	Customer satisfaction / Enterprise Feedback Management
	Precision targeting, micro-targeting and geo-demographics
	Impact assessments and campaign evaluation