Team

Our fully multilingual and multicultural team uses the most advanced research methods, techniques and tools available today. Our goal is to provide unequaled quality in the analysis, study design, and data capture to help you build an informed and effective plan of action. We are fully committed to meeting the expectations of each and every one of our clients.

Jorge A. Restrepo, M.G.A. - Principal Researcher

Jorge Restrepo is founder and president of EurekaFacts. His skill in marketing, project management, and market analysis are strengthened by twenty years of experience in the direction of market research and marketing operations.

His areas of expertise include the application of research driven approaches to fact-based market planning and tactical implementations in areas such as demographic, attitudinal, lifestyle, and geographic information to support insight development. He has particular expertise in customer profiling, market segmentation, and direct marketing efforts and has also worked extensively with educational organizations, nonprofit organizations and small businesses. Mr. Restrepo has provided data-driven strategic consulting for hundreds of marketing research and analysis studies that cover a wide range of social marketing and nonprofit topic areas.  His research has targeted a wide range of demographic groups.

Mr. Restrepo holds a Master’s degree in General Administration with a concentration in Marketing and a Bachelor’s of Science degree in business with minors in economics and finance. Prior to establishing EurekaFacts, Mr. Restrepo served as Chief Marketing Officer and Market Research Director at international exchange organizations and international private sector conglomerates. Involved in the community, he also serves as a board member of the Montgomery County Chamber of Commerce, and the American Youth Philharmonic Orchestras, board member of nonprofit Career Transitions Center CTC Inc., and is president of the board of the Hispanic Business Foundation of Maryland, and the Hispanic Chamber of Commerce of Montgomery County.

Areas of expertise
Marketing research	Customer profiling
Project management	Segmentation and predictive modeling
Research design	Nonprofit organizations and service offerings
Team leadership	Market analysis and planning

Jorge Restrepo  Linked-in

Christine Horak, Ph.D - Director of Research and Analysis

Christine Horak is a survey methodologist with over 20 years of experience in applied social science research.  Dr. Horak has managed large national studies for federal, private-sector and non-profit organizations.  Her project experience includes online/web-based ad-hoc and panel surveys, CATI telephone interview and mail, IVR and in-person surveys. She has conducted formative research and developed quantitative and qualitative data collection tools for research studies with highly diverse populations including nationally representative population samples and targeted populations such as federal employees, business owners, healthcare providers and other professional categories, senior citizens, and university staff and students.

Dr. Horak holds a Ph.D. in Communications from the University of Illinois with an emphasis in health information and communication and evaluation research methods. 

Areas of expertise
Survey Methodology	Project Management
Cognitive Interviews	Protocol Development
Research design	Market analysis and planning

Hyunchung Kim, M.S., M.A. - Senior Advanced Data Modeling Analyst

Hyunchung Kim is a senior data modeling expert at EurekaFacts. With in-depth knowledge of econometric modeling, advanced statistical analysis, and mathematical modeling he examines data, develops multivariate analysis plans, examines the limitations within the data capture and analysis plan and executes high quality analyses to make optimum use of the available data and meet the project objectives.

He has conducted several multivariate segmentation analyses working with at Dell Computers, where he conducted quality and six sigma analysis. He conducted data-mining for Texas State Insurance Co, and worked to support the marketing department with advanced analytical modeling.

Mr. Kim holds a bachelor’s degree in Commerce from Dongguk University in Seoul, Korea, a Master’s degree in Statistics from the University of Texas A&M and Master’s degrees in Economics and Mathematics from the University of Texas at Austin.

Leonard Rickman, M.A. - Senior Research Analyst

Leonard Rickman is the Senior Research Analyst at EurekaFacts and is an expert in qualitative interviewing and moderating. Mr. Rickman brings his 21 years experience in designing, conducting, analyzing, and reporting opinion research for nonprofit membership, community service and volunteer organizations of various sizes. With a strong background in qualitative and survey research and expertise in the design of rigorous research methods, he brings experience and wisdom not common to less experienced research professionals. An experienced and certified focus group moderator, Mr. Rickman has conducted more than 100 research projects. He has interviewed people by telephone in 25 countries and all 50 U.S. states.

Mr. Rickman was on staff for nearly six years at the National Association of Home Builders Research Center.  He worked closely with municipal officials on several national demonstrations of innovative planning and public private partnerships.  Based on his work and in conjunction with planners, code officials, and others, he was a featured speaker at conferences and seminars across the United States, and the lead author on multiple case studies and other publications. Mr. Rickman holds a Master’s of Arts degree from the Graduate School of Management and Urban Professions at the New School for Social Research in New York, New York.

Michael Bail, MBA - Senior Consultant

Michael Bail is a senior executive with more than 30 years of U.S. and international management experience in a Fortune 500 company, where he managed manufacturing enterprises in Peru, Colombia and the United States. An expert in strategic planning and organizational turnaround, he brings relentless attention to the essential measures of a particular business situation, and an uncommon level of focus. He brings a strategic, business-driven analytical capability to interpret findings and uncover strategic solutions to large, complex problems. He plays an instrumental role in examining findings to place the data in context and deliver insightful, actionable recommendations for our clients.

Mr. Bail has provided quality assurance advisory and/or senior consultant services at EurekaFacts examining methods, key deliverables and recommendations for more than twenty national studies in membership, member involvement, community service, service learning and volunteering. Mr. Bail holds a degree in Accounting and a Master’s degree in Business Administration from Ball State University. He is fluent in English and Spanish.

Areas of expertise
Strategic planning	Complex problem solving
Quality assurance	Organizational leadership
Action plans	Analytical capabilities

Mami Kashiwabara, M.A.- Senior Analyst

Mami Kashiwabara is a research analyst at Eureka Facts. Using her excellent research skills in both the quantitative and qualitative arenas, she is able to accurately and efficiently organize and analyze data to meet the project goals. Ms. Kashiwabara applies her background in cognitive psychology to understand affiliation and preferences, placing them in context of association membership offers and. She is well trained in statistical studies and quantitative data-analysis, including the use of SPSS and SAS. Ms. Kashiwabara has completed her thesis research, membership studies and evaluations of international associations, volunteering and programs from multiple perspectives. She co-authored a white paper on affiliation and member needs analysis.

She holds a Bachelor’s degree in Linguistics from Western Washington University and a Master’s degree in Psychology with a specialty in Social Psychology from Indiana State University. She is fluent in both Japanese and English.

Areas of expertise
Cognitive psychology	Multicultural research
SPSS analysis	Survey design
Qualitative research	Quantitative research

Alison Wurzel - Field Services Manager

Alison Wurzel is the Field Services Manager at EurekaFacts. Ms. Wurzel and her multilingual coordination staff support our team by recruiting and directing teams that conduct telephone and intercept interviews and surveys targeting all demographics. Ms. Wurzel is experienced in coordinating recruitment for focus groups and other research participants through a variety of techniques including intercept, telephone and online recruitment methods. Ms. Wurzel’s background in Psychology helps to provide our clients with custom, targeted recruitment aimed at filling even the most difficult quotas. In related projects, Ms. Wurzel has recruited participants for national rounds of focus groups in ages 18-29 in hostels across the U.S. Has managed participant recruitment targeting ethnic minorities including Chinese, Korean, Vietnamese, Native Americans, African Americans and people with low literacy.

Ms. Wurzel has fielded large telephone survey studies directly and through management of contracted call centers, manages CAPI interviews for multiple projects and provides recruitment support for participants for national health-related national studies. She has excelled in meeting a multitude of recruitment quotas to ensure that our clients reach their target base by ascertaining that every measure possible is taken to provide the best quality of participant selection. Ms. Wurzel holds a Bachelor’s degree in Psychology from Loyola College in Maryland.  She is fluent in both English and Spanish.

Areas of expertise
Project coordination	Data collection team management
Participant recruitment	Telephony systems/call center management
Technical writing/editing	Sample and data preparation

David Olson - Research Analyst

David Olson serves as a Research Analyst for EurekaFacts. With his background in equity research working with private investment firms, he conducts qualitative and quantitative industry research and provides analytical support in the research process to plan, execute, analyze and deliver research projects. He designs and programs survey questionnaires and final reports while working with senior statistical analysts, senior survey analysts, and executive members of EurekaFacts team. Schedules and coordinates research activities with internal and external clients, providers and research participants: manages project timelines and keeps track of project resources. He conducts or observes interviews and focus group sessions, presents findings and proposes recommendations. Creates, edits, and formats professional and visually appealing research documents, reports, and research proposals to show the unique relationships that disparate data represents. Uses VBA in Excel and Access to write algorithms and learning functions for data analysis and presentation; uses MapInfo, SPSS and other statistical software and tools to prepare supporting material for deliverables.

Areas of expertise
Disparate data analysis	Qualitative and Quantitative reporting
Industry research	Data procurement

Nazgul Toktosunova, M.S. - Research Analyst

Nazgul Toktosunova serves as a Research Analyst at EurekaFacts. She has a background in Environmental Policy, International Educational Programs, and Grants Administration. She schedules and coordinates research activities with internal and external clients and manages project timelines. Creates, edits, and formats research documents, reports, and research proposals. Nazgul Toktosunova has a Master of Science in Environmental Science and Policy from the Central European University in Budapest, Hungary.

Areas of expertise
Project Coordination	Sample and data preparation
Technical writing/ editing	Participant recruitment