Eureka Facts: The Smart Marketing Information  
   
 
 
 
Center of Excellence
Latino Research
 
 
 
 
 

Capabilities

Latinos, the largest minority population in the US now accounts for more than 40 million people in the US. Reaching this population is increasingly important to organizations and private companies. However, most consumer and public opinion surveys under-represent Hispanics in the US.
Among the reasons why are that to reach and understand this audience it is necessary to examine the methods to design, field, analyze and interpret findings EurekaFacts provides culturally sensitive research in English and Spanish fit to understand the diverse populations grouped under the labels of Hispanic or Latinos.

We have conducted multiple studies in the several areas including:

n Spanish language focus groups
n Spanish language surveys
n Latino population data analysis
n Hispanic population geo-demographic segmentation
n Examination of spending patterns
n Field studies of Latinos

To learn more contact us at (301) 610-0590 or email us at info@eurekafacts.com

 

our solutions
New Demographic Segmentation of US Hispanics:
Segmentation is a technique by which a market or a set of customers is partitioned to meet a strategic or tactical objective.Market segmentation can be conducted using a number of approaches including demographic, geographic, attitudinal, psychographic, and behavioral. More...
our strategies
Hispanic Market Segmentation. The Center for Disease Control (CDC) and the Media Network asked EurekaFacts to conduct a segmentation analysis of Hispanic women in the U.S. for the development of a campaign to educate non-acculturated Hispanic women of the need to consume vitamin supplements to help prevent birth defects...More
Bilingual Study. The Center for Education Reform (CER) asked EurekaFacts to conduct outcome evaluation of its PIRC public awareness campaign grant with the US Department of Education...More
New Hispanic Community. The Baltimore Presbytery sought to explore how to establish a Spanish language community in a neighborhood of rapidly changing demographics ....More

 

 

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Eureka Facts Market Research and Analysis -451 Hungerford Drive (Rockville Pike), suite 515- Rockville, Maryland 20850 - Telephone 301.610.0590 - Toll Free 1.866.My-Facts - Fax 301.610.0640 - info@eurekafacts.com