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Center of Excellence
Banking & Financial Services
 
 
 
 
 

Capabilities

We apply our expertise to marketing consulting to support the financial services offers in the acquisition of new customers, customer retention, cross-sell and up-sell of financial services and services to support the location and expansion of retail banking areas.
We have provided consulting in a wide range of areas including:

we Location analysis
we Branding and new communications campaign testing
we Direct marketing support
we Geo-demographic profile of banking areas
w Competitive analysis
we Customer profiling and segmentation
we Predictive models for credit-based offers.

To learn more contact us at (301) 610-0590 or email us at info@eurekafacts.com

 
our strategies
Campaign Targeting. A Russell 3000 bank with branches throughout Northern Virginia needed better return on marketing efforts. A data-driven strategy was to replace previous efforts. Combined methods including customer profiling, customer mapping at street level, and predictive models to optimize offers. More

 

 

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Eureka Facts Market Research and Analysis -451 Hungerford Drive (Rockville Pike), suite 515- Rockville, Maryland 20850 - Telephone 301.610.0590 - Toll Free 1.866.My-Facts - Fax 301.610.0640 - info@eurekafacts.com