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Marketing Analytics
 
 
 
 
 

Capabilities

We apply our expertise to marketing consulting to support strategic planning efforts, communications, outreach and marketing strategy and tactics with fact-based, data-driven consulting and planning. Our team of experts in marketing, communications and public education campaigns have specialized in segmentation, targeting and positioning; branding and related messaging; direct marketing optimization with specialty in recruitment, dues pricing optimization and program/outcome evaluation.

We have provided consulting in a wide range of areas including:

n Integrated marketing plans
n Branding and positioning
n Pricing optimization, demand estimation & econometric support
n Loyalty and involvement
n Market studies, new markets/new initiatives
n Recruitment of participants for educational travel
n Customer profiling and segmentation

To learn more contact us at (301) 610-0590 or email us at info@eurekafacts.com

 
our strategies
Market Study. Marketing General Incorporated (MGI), North America's largest and most trusted association marketing agency, needed to get information on current and potential customer marketing needs and know the perceptions and needs of MGI management... More
Customer Profiling and Segmentation. The American Association of School Administrators (AASA), founded in 1865, is a professional organization for more than 13,000 education system leaders across America and in many other countries. AASA experienced membership declines over the past years. The problem needed to be examined in detail and effective membership marketing strategies need to be formulated. More
Pricing Optimization. A large national membership organization needed to develop a new dues structure and support their decision process on fact-based input. The action plan included the identification of possible pricing structures and the strategic goals for each target audience... More

 

 

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Eureka Facts Market Research and Analysis -451 Hungerford Drive (Rockville Pike), suite 515- Rockville, Maryland 20850 - Telephone 301.610.0590 - Toll Free 1.866.My-Facts - Fax 301.610.0640 - info@eurekafacts.com